You’ve heard that French perfume is the best in the world, including
makers like Chanel, Cartier, and Dior. But why is it so great?
Part of it is the long history of French perfume. French perfume was first made
in the medievel town of Grasse in the south of France, often called the perfume
capital of the world. Today, Grasse boasts all four leading French perfumeries
– Moulimard, Mane, Galimard, and Fragonard. Because so many of the best
perfumeries are here, the best of all the perfume developers are also here.
Another reason is that quality is a matter of pride to the French perfume makers.
Traditional methods for making perfume are still used alongside modern methods.
Flowers used in French perfume fragrances are often grown on local farms, guaranteeing
the freshest materials will be used in the manufacturing. For instance, French
perfume manufacturer Chanel uses fifty tons of roses du mai and twenty tons
of jasmine annually from just one farm in the region; the jasmine is hand-picked
and the roses arrive at the plant within thirty minutes of being picked.
There is no denying that part of the reputation of French perfume is due to
the mystique – French perfume has been known as a luxury item for hundreds
of years. But part of it is that French perfume really is better. It is made
from premium ingredients, by people who have been making and testing fragrances
for many years. Methods for producing both perfumes and perfume ingredients
have been passed down in local families for centuries. And because people are
willing to pay premium prices for French perfume, there is no pressure to cut
costs by skimping on ingredients, manpower, or methods.
In short, if you want to spoil yourself or the woman you love, French perfume
is a wonderful way to do it. (And guys, if you really want to impress her, memorize
some of this information to show her you really thought about the gift!)
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